In general, guerrilla marketing actions are usually Buy email list into 4 groups, according to the way they are carried out: 1. Street Marketing, is one of the most basic, for example, handing out brochures on the street would fall into this category. It can be reinforced with some type of activity that catches the viewer's attention, since the more creative, the better the result. An example would be that of those who juggle with a huge sign of a commercial establishment. 2. Ambush Buy email list, try to take advantage in relation to another brand .

Insert your own advertising in an event or in the Buy email list of another brand, making the result generate a positive impact towards yours. It is often used at sporting events. 3. Event Marketing, consists of holding an event in order to publicize the products or the brand itself. Pepsi made one that had quite an impact, it disguised athletes as older people who Buy email list young people who played basketball. The result generated hidden camera-type videos that went viral. The background seeks to surprise and link concepts to said brand. 4. Ambient Marketing, is the type of advertising that uses public places and transforms them to spread the advertising message .